Etch A Sketch enjoying surge after Romney gaffe
Mitt Romney’s campaign is probably wishing at this point that political statements were as easy to erase as the gray doodles on an Etch A Sketch, but the toy’s century-old manufacturer is enjoying the unexpected publicity. As the candidate’s campaign went into damage control mode after a top advisor’s remark yesterday, executives at Ohio Art Company were thrilled at the sudden surge of interest in the iconic toy.
“This is the first time I’ve seen Etch A Sketch go viral so quickly,” said Martin Killgallon, senior vice president of marketing and product development.
One buyer told the company this morning that it sold roughly double the number of average units yesterday, Larry Killgallon said, but spring is a historically slow time for toy sales.
He said he’d be happy if Etch A Sketch’s moment in the election cycle spotlight gets people to pay a little more attention to politics. “We hope it gets people’s awareness up so they go out and vote in November.”