“Snow White” vs “Snow White” battle royale
The irony of two movies about the sweet, simple character of Snow White doing such vicious battle must be lost on the executives of both Universal and Relativity. For months we’ve been reporting on the dueling developments of Relativity’s Untitled Snow White film (which was at one point called “The Brothers Grimm: Snow White”) versus Universal’s “Snow White and The Huntsman’.
Each independently locked a director, A-list cast members and release dates but with the Relativity film — directed by Tarsem Singh starring Lily Collins, Armie Hammer and Julia Roberts — completing its cast first and scheduled to start shooting in June, it made sense that it would be out before the other movie. But once the Universal film — directed by Rupert Sanders starring Kristen Stewart, Chris Hemsworth and Charlize Theron — finally locked its big roles, it leapfrogged from its original December 2012 release date until June 1, 2012, poising itself to be the first Snow White film on the market.
Relativity countered in a big, big way. They’ve pushed their Tarsem Singh, Julia Roberts film up from June 29 until March 16, 2012, three months before the Universal film. With Huntsman not scheduled to begin shooting until late summer, this will probably be the end of the release date shuffle.
However, in beating its competition to theaters, Relativity’s film is now in danger of being overshadowed by several other major March 2012 family, fantasy releases
March 2 – Dr. Seuss’s The Lorax; Hansel and Gretel: Witch Hunters
March 9 – John Carter (formerly of Mars); John Cusack’s Edgar Allen Poe movie, formerly called The Raven
March 16 – Relativity’s Snow White; 21 Jump Street; Contraband
March 23 – The Hunger Games
March 30 – Clash of the Titans 2; My Mother’s Curse; The Pirates! Band of Misfits
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