Thor is yummy.

Thor is hot…Thor is dreamy…Thor is a stud…Thor is a God – yes, he is.

Whether you are a fan of the comic book, plan to see the film or not, odds are that you have or will see a commercial or the trailer to prove my point.

Let me state it again: Thor is yummy.

From the official “Thor” trailer: a shirtless Chris Hemsworth enters the room while Natalie Portman looks on with co-star Kat Dennings who states: “For a crazy homeless person, he’s pretty cut.”

Indeed.

This stud-muffin is the best marketing gimmick money can buy.

Marvel and Paramount Pictures know that the Fanboys will line up in theaters for midnight shows, and more than likely, watch the film more than once. The challenge then becomes how to get the ladies to grace the seats of the Megaplex next to their boyfriend to watch the Marvel film.

Solution: Australian actor Chris Hemsworth.

Hemsworth has discussed packing on 20 pounds of muscle for the role of Thunder God and Hollywood Execs are banking on those pectorals.

Chris Evans can be seen exiting the experimental chamber in the “Captain America: First Avenger” trailer with bulging pecs and chiseled abs.

“Take your shirt off, Chris!”

Yep, Thor is yummy…just the way the studio wants it.

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